Marketing

Ambush marketing and the Olympics: Part 2

Share this It wasn’t just the athletes that were pushing the limits at the London Olympics 2012. Big brands were getting in on the ambush action. Right before The Games began we posted a blog titled “Ambush marketing and the Olympics,” about how brands, that are in no way affiliated with the event, use it to gain recognition without the hefty…read more →

Coles vs. Woolies: Battle of the Brands

Share this Has anyone been watching The Voice? Bet you weren’t expecting that as an opening line! Overnight the show has become the social media phenomenon of 2012 in Australia. We haven’t been glued to it or anything but sometimes it just happens to be on TV around about dinner time (!!) Anyway, apart from Seal’s luminous nail varnish or…read more →

Google buys Zagat – is Google now a publisher?!

Share this Most people in the digital space are well aware of Google’s tendency to buy just about anything they think is a good idea. In fact, Google has bought over 100 companies in the past 10 years, several of which have been acquired in the past few months – a few examples being: Motorola Mobility, PittPatt, Zave Coupons and…read more →

Paid, Owned and Earned Media – In Action!

Share this Last week we wrote about the difference between paid, earned and owned media and how these terms work within the framework of online media. We gave an overview of how an online marketing professional can approach these three aspects of media and make them work together. We also gave a quick oversight of the things that consumers tend…read more →

The future of advertising – digital domination

Share this When Jon Bond, cofounder of Kirshenbaum Bond Senecal + Partners opens his mouth, people in the marketing industry tend to listen and take note. And what does he have to say about the furture of marketing? Well, that “Marketing in the future is like sex. Only the losers will have to pay for it.” And of course, what…read more →