SEO

The week in content marketing

Share this Your curated content marketing hot spot. Learn how much content marketing is changing healthcare Numbers can be deceptive (sometimes). But some statistics are just too big to ignore. Exhibit A:Nearly ninety percent of all healthcare businesses are leveraging content marketing – tied for third among all industries. To meme or not to meme, that is the question. They’re…read more →

The Google Exact Match Domain (EMD) penalty

Share this So after a long sunny weekend in Sydney we’re back at work to find another Google update that seems to have affected a number of sites throughout the English-speaking world. What Google is not clear on is what criteria it uses to target a site. All we can speculate on is that it’s similar to the Penguin update…read more →

The week in content marketing

Share this If you need some inspiration for content creation or just want to catch up on the latest trends check out this week’s content marketing wrap up. 1) The clout of content: Marketing the right way Content Marketing holds so much potential when it comes to lead generation and lead nurturing but it must be accomplished in the most…read more →

The week in content marketing

Share this Check out this week’s content marketing highlights: 1) Four easy ways to create innovative content with interactivity Starting now and into the future, you’ll see more and more content being supplemented with multimedia that can be interacted with in ways that increase engagement 2) The top six take-outs of Content Marketing World Craig Hodges wraps up Content Marketing…read more →

The week in content marketing

Share this 1) CMI announces content marketing Orange Award winners at Content Marketing World King Content scoops the ‘Content Marketing Agency of the Year’ Award and we couldn’t be happier! 2) Content marketing personas Content, words, and images are the interface people use in order to navigate through their purchase process online. 3) The next step in fan culture: Collaborative…read more →