Pinterest has grown in leaps and bounds since it launched in 2009 as a humble startup operating out of San Francisco. The ‘virtual pinboard’ social networking site – which allows users to ‘pin’ images and videos from across the web to online boards to collect and share with other users – has proved to be the little engine that could, creating a unique place for itself alongside social media heavyweights Facebook and Twitter because of its visual interface.
People who pin
A report released by Business Insider Intelligence earlier this month found that there are currently some 48.7 million Pinterest users globally. While a study conducted by US-based Pew Research found Pinterest to be most popular with women (who are almost five times more likely to use the site than men) and those aged below 50. They also tended to be well-educated and high-income earners.
Pinterest is an ideal platform to showcase products, services and offerings, as well as create a visual representation of your business or brand’s philosophy, attributes and personality. Regardless of the nature of the industry – from fashion, food and travel to music, beauty and design – those who succeed on Pinterest know their brand and are active in seeking out, engaging and connecting with their community. They create or curate images and videos that are relevant and appealing to their followers – generally through an aesthetic that is evocative, attractive, inspirational, aspirational, clever or funny.
While Pinterest had a few tech hiccups in its early days, the site has been working on becoming more relevant and user-friendly for businesses – particularly since they launched Pinterest for Business accounts and a bundle of new tools to boot. Some of the most recent include:
Share any Pinterest tips you have with us below.
Lisa Cugnetto – Content Strategist