The week in content marketing

Missed out on this week’s top content marketing articles and blogs?

Never fear we’ve bundled them all up in a neat little present for you. Enjoy!

The transformation of content marketing

Content marketing has had quite a run. After an interesting battle with terms such as branded content, custom media, brand journalism, and custom publishing, Google searches tell us that content marketing is now the de facto term for nonmedia companies creating relevant content to attract and retain customers.

Content Marketing – Breaking through the line

In Australia, we are one of the world’s top social media participants. We also spend more time online than what we do listening to radio or reading print. Therefore, why do some of us still refer to content marketing, which encompasses digital marketing (social media, SEO, etc.), as below the line?

Take Twitter campaigns to the next level with SEO Data

Want to take your search and social efforts to the next level? Try forming a Social-SEO super group to exploit synergies, foster collaboration and deliver better results across Social and SEO.

Write the best titles for content marketing: A 10 point checklist

Titles play a “make or break” role in content marketing and publishing success. Choose the right title, and you can establish instant rapport with your intended readers.

The new SEO rules in a content marketing world

The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines. The two aren’t mutually exclusive, but not long ago creating cheap, machine-friendly garbage for SEO was as effective as putting time and money into quality content.

Six ways to power up your eBook

Too often businesses plan out entertaining, value-adding and informative eBooks but neglect to consider how they’re going to get it to their customers until after it’s been created. As a result, the content is frantically pushed out with little thought and doesn’t score you the leads you deserve for all that work.


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