Never fear we’ve bundled them all up in a neat little present for you. Enjoy!
Content marketing has had quite a run. After an interesting battle with terms such as branded content, custom media, brand journalism, and custom publishing, Google searches tell us that content marketing is now the de facto term for nonmedia companies creating relevant content to attract and retain customers.
In Australia, we are one of the world’s top social media participants. We also spend more time online than what we do listening to radio or reading print. Therefore, why do some of us still refer to content marketing, which encompasses digital marketing (social media, SEO, etc.), as below the line?
Want to take your search and social efforts to the next level? Try forming a Social-SEO super group to exploit synergies, foster collaboration and deliver better results across Social and SEO.
Titles play a “make or break” role in content marketing and publishing success. Choose the right title, and you can establish instant rapport with your intended readers.
The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines. The two aren’t mutually exclusive, but not long ago creating cheap, machine-friendly garbage for SEO was as effective as putting time and money into quality content.
Too often businesses plan out entertaining, value-adding and informative eBooks but neglect to consider how they’re going to get it to their customers until after it’s been created. As a result, the content is frantically pushed out with little thought and doesn’t score you the leads you deserve for all that work.