The week in content marketing

It’s that time of the week again!

We’ve scoured the web for the best content marketing news, articles and advice, and compiled it all in one super convenient post.

Catch up, soak it in and share with other content enthusiasts.

The week in content marketing- The Conversation PrismThe Conversation Prism: Introducing version 4.0
First produced in 2008 by Brian Solis and JESS3, the Conversation Prism offers a visualisation, both past and present, of the social media landscape and the complex ways in which we all interact in these separate yet connected social ecosystems.

‘Dumb Ways to Die’ and creating branded content that goes viral
Use your private parts as piranha bait…..

This week we interview Karl Bates of McCann and discuss ‘Dumb Ways to Die’, viral success and the power of branded content.

5 Types of content marketing to continuously attract prospects
Learn how to develop magnetic content to attract prospects with this great post.


Questions to ask before diving into content strategy
Launching a new content strategy can be both exciting and daunting at the same time!

In this blog Tracy, one of our Senior Content Strategists, offers a few obvious (and not-so-obvious) questions you must ask yourself before diving in.

5 great social media campaigns and their metrics
A social media marketers delight- five case studies with metrics! Our favourite? British Airways and their Olympic social symphony.

Business Video Marketing Report: The definitive B2B marketer’s guide to using video to drive brand awareness, leads and sales
Video is one of the hottest content marketing tactics of 2013. This slideshare helps you understand the market for video content and explains how it can (and should) be incorporated into content strategies.

Business Video Marketing Report: The Definitive B2B Marketer’s Guide to Using Video to Drive Brand Awareness, Leads, and Sales from Content Marketing Institute



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